I’ve loved the mountains for the majority of my life, but when I first started hiking I had no intention of building a website, never mind an entire brand. However, after launching the Instagram page and seeing how much traction that was getting I said, why not build a website and teach others about everything mountain related.
As the name clearly states, the site is only based on California trails, but I made it a goal to teach everything about the mountains, including their history, trail directions, and more.
As the brand grew, I began cooperating with other brands in the space to increase outdoor appreciation by promoting their cleanups and gatherings. Today, we have over 100,000 people on IG who are interested in learning more about our beautiful hikes.
My top priority for this brand is conservation. I don’t want to blow up the brand or make a ton of money if it means destroying our beautiful mountains in the process. I want to educate people on what it means to be a true outdoorsman and outdoorswoman so they can pass on that appreciation to the next generation. Thus, conserving our beloved outdoors.
I hope to make a positive impact in everyones life, and if you have any suggestions or concerns, by all means don’t hesitate to reach out by emailing me at [email protected]. See you on the other side! 🙂