I’ve cherished the mountains for as long as I can remember, and while my initial foray into hiking was purely personal, I never anticipated building a social media following or creating a brand with its own website and products. However, as my Instagram page began to grow rapidly, I saw an opportunity to expand and decided to build a website to share my knowledge and passion for everything mountain-related with others.
As the name suggests, this website is dedicated exclusively to California trails. However, my goal is to provide comprehensive information about the mountains, including their history, detailed trail directions, and much more.
As the brand grew, I began partnering with other organizations in the outdoor space to enhance appreciation for nature by supporting their cleanups and events. Today, our Instagram community has grown to over 100,000 outdoorsmen, all eager to learn more about our beautiful hikes.
My top priority for this brand is conservation. I’m committed to ensuring that growth and success do not come at the expense of our beautiful mountains. My goal is to educate people on what it means to be a true outdoorsman or outdoorswoman, fostering a deep appreciation that can be passed on to future generations, thereby helping to preserve our cherished natural landscapes.
I hope to make a positive impact on each individual who has become a part of this outdoor family. If you have any suggestions or concerns, by all means don’t hesitate to reach out. You can send me an email at [email protected]. See you on the other side! 🙂
